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Alice's avatar

preparing to take this very personally

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Susi O'Neill's avatar

I may be a rare soul that does actually read review before buying a ticket. I ask is it worth 4+ hrs of my life + whatever ££. I look for patterns - are they all duff reviews? Avoid. If I spot a good review I'll drill down on why and if their opinion counts. A 2 star from Guardian isn't necessarily going to put me off but it would carry more weight that Broadway Baby or places with non-professional reviewers.

I expect really (and sadly) what you do is important for audience but it'll depend on where it surfaces on search. Guardian / TimeOut results will be up the page, and the headline will be a deciding factor - I would think more so than the rating. Speculating here, but the way content is being used now, your review may end up being squidged into a tiny poorly summarised line in a ChatGPT conversation.

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